EST. 1987

RED BULL GIVES YOU WINGS

The world's most iconic energy drink — fueling athletes, dreamers, and champions across every discipline on the planet.

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Red Bull Gives You Wings ● Wings for Life ● Energy Beyond Belief ● Be The Best Version of Yourself ● Red Bull Gives You Wings ● Wings for Life ● Energy Beyond Belief ● Be The Best Version of Yourself ● Red Bull Gives You Wings ● Wings for Life ● Energy Beyond Belief ● Be The Best Version of Yourself ●
Red Bull Energy Drink Cans
1987 Founded
About Red Bull

More Than an
Energy Drink

Red Bull is the world's most iconic energy brand — and the story behind it is as electrifying as the drink itself.

Founded in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya, Red Bull transformed the concept of energy drinks into a global cultural movement. From the Formula 1 paddock to the highest mountain peaks, Red Bull doesn't just sponsor sports — it defines them.

With over 13 billion cans sold annually across 175+ countries, Red Bull fuels athletes, musicians, artists, and everyday explorers. The brand's commitment to pushing human limits is unmatched — supporting more than 600 world-class athletes worldwide.

Energy
Performance
Excellence
Community
World Records & Achievements

Beyond Human Limits

Red Bull pushes the boundaries of what's achievable — in sport, culture, and science. These numbers don't lie.

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Billion
Cans Sold Annually
More than 13 billion Red Bull cans consumed every year across the globe
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Countries Worldwide
Red Bull is available in over 175 countries, reaching every corner of the planet
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World-Class Athletes
Over 600 top athletes across 30+ sports sponsored by Red Bull globally
World Record
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Felix Baumgartner's Jump
Red Bull Stratos — Felix free-fell from 128,100ft, breaking the sound barrier at Mach 1.25
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Events Per Year
Red Bull organizes and sponsors more than 500 high-energy events worldwide each year
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Years of Innovation
Since 1987, Red Bull has led the energy drink revolution without slowing down for a single second
Formula 1 Dominance

The Most Dominant
F1 Team in History

Red Bull Racing has claimed 6 Constructors' Championships and produced back-to-back-to-back World Champion Max Verstappen. In 2023, they achieved the most dominant season in F1 history — winning 21 of 22 races.

21Wins in 2023
6xConstructors Champions
4xMax Verstappen Titles
Red Bull Racing F1
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